From Bel Air to East Hampton, from Boca Raton to Vail, when
conversation turns to the purchase or sale of exceptional properties, the
name heard most often is Previews®.
The Coldwell Banker Previews Program has earned a superior
reputation for successfully marketing luxury properties. It's a
reputation that began in 1933, when Previews broke new ground by marketing
luxury properties to the maximum number of qualified buyers on a national
and international scale, instead of to the limited few buyers that other
brokers would typically reach. The value of this innovative approach
was soon recognized by Previews clients. This early start firmly
established Previews as the company to call for marketing an exceptional
The exclusive Previews Property International Registry puts
information about Previews properties on the computer screens of over 50
million users of the Internet worldwide. In addition, Previews
properties can be exposed internationally through networks we have
established by membership in organizations which include The International
Real Estate Federation and the International Real Estate Division of the
National Association of Realtors®.
Because we view each exceptional property as being unique,
each receives a custom marketing plan which draws upon the comprehensive
resource available through the Previews Program. Depending on the
need, an individual marketing plan may include color brochures, local,
national and international advertising, the Previews Property International
Registry, direct mail promotion, VIP receptions, publicity, video, the
corporate web page, my individual web site, and other effective means of
maximizing exposure to qualified prospects.
A heritage of innovation, resources and expertise.
Reasons why the Coldwell Banker Previews Program is the most powerful means
of marketing exceptional properties.
Should you be interested in marketing your exceptional
property throughout the Sacramento Valley and surrounding foothill area, I
would be delighted to show you the marketing ideas that make all the
If you are considering marketing your exceptional property
in other areas, I will be happy to put you in touch with a Previews property
specialist in your area.