How I Market Your Home
Professional Flyer Presentation:
pride in your home, so why not show it off. We photograph the
exterior of your exceptional home plus interior rooms and
display them in a full color legal size interior flyer that can be
taken home by potential buyers. When that buyers go back home
to make a decision, they have a complete listing of all the
amenities and professional photographs to remind them of the quality
and luxury of your home. They can refer to it again and again.
Although expensive to produce, we feel that you are worth the
additional time and effort.
The World Wide Web as a Marketing Tool:
Technology is a powerful tool in today's real estate market.
My presence on the World Wide Web gives your home maximum exposure
to potential buyers 24 hours a day, seven days a week. World
wide access to information about your home is available on:
- Coldwell Banker Residential Real Estate web
- Northern California Coldwell Banker
- National Association of Realtors® web
- And, of course, my personal web site (www.pat-seide.com)
Your property is given maximum exposure to potential buyers 24 hours a day, 7 days a week on the Internet by syndicating your listings to these websites:
Also, More and more people are using Smart Phones and IPads instead of computers so websites need to be configured to show on these devices. Our complete porperty search is configured to work on Smart Phones and IPads.
The QR (Quick Response) code:
Buyers can scan this QR code and it will take them to the complete MLS search so they can see all the amenities of our property. We are constantly looking for ways to give you the most and best exposure for your property.
Staging Your Home:
You'll be given tips on preparing your home for sale. You'll also
receive information to assist you prepare your home for each
showing. First impressions, of course, are the most important
so we will work together to make the strongest of first impressions.
I refer to this task as "ShowTime".
Exceptional properties have a head start with our
Previews® Program. We
have been successfully marketing luxury properties since 1933 when
Previews® broke new ground by marketing luxury properties to the
maximum number of qualified buyers on a national and international
scale, instead of to the limited few buyers that other brokers would
typically reach. The value of this innovative approach was soon
recognized by Previews® clients. This early start firmly established
Previews® as the company to call for marketing an exceptional
Your home is may be showcased to thousands of weekly readers by
aggressively advertising in the region's most widely read
publications. Our targeted advertising efforts include the
best newspapers in the area: The Sacramento Bee, Press
Tribune, Auburn Journal, Folsom Telegraph, Mountain Democrat, Inside
Strategically placed ads may also be used in the Discover
Magazine, Property Showcase, Sacramento Magazine, and/or Unique
Homes. We also advertise in the San Francisco Bay area so that
we reach the buyers before they even come over for their first visit
to see homes.
In addition, the Coldwell Banker message is seen and heard on:
network and cable television campaigns, network radio stations,
major consumer print campaigns in publications such as Newsweek,
U.S. News & World Report, Money Magazine and Unique Homes.
TV and Radio Advertising:
To reach the maximum prospective buyers, we also include
advertising on CNN, HGTV, Discovery Channel, and the Family
"Just Listed" Mail Outs:
Color printed cards are sent out (1,000 at a time) to the
surrounding neighborhoods, the Bay Area, top producing agents and
brokers, and my personal data base of active buyers.
We have developed networking skills that make the other agents
very comfortable to show our listings. Sacramento area agents
will call us asking about out present and upcoming listings so that
they can show the homes to their buyers.